Social Media Manager | NYC Footy
NYC Footy is looking for a part time or full time social media manager to support our ongoing social media efforts.
About NYC Footy: NYC Footy began in Brooklyn in 2010. Three friends that met on a free agent team came together to offer something better. Better jerseys, better customer service, better website, a better commitment to social, and a commitment towards inclusiveness.
In short, a better vibe.
NYC Footy has leagues that accommodate beginners on up to advanced players. We accommodate everyone. Well…almost everyone (we don’t accommodate overly aggressive, entitled, and/or abusive personalities).
We have a community of nearly 15,000 players in New York City and we continue to expand programming to accommodate the needs of the community. This includes Footy Fitness, a soccer fitness & skills program, as well as two annual tournaments, the Governors Cup and the Footy Fest, our charity tournament, the SBU Cup and more.
Oh, and we’re a mixed gender league.
Location: WFA (Work from anywhere) but NYC based to support on-location at certain leagues.
Commitment: PT (10 Hours per week) to FT opportunities
Experience:
We are looking for a soccer-loving human that has experience managing the social media accounts of a brand. Our primary platform, to start, is Instagram. We do expect this role to help us expand our social media presence onto other platforms, including TikTok, Twitter, etc.
Managing at least one brand account for 6 months or greater
Experience managing paid social media ads on Facebook and/or Instagram
Experience sourcing appropriate photos and videos to share as part of a theme or important announcement.
Experience grasping the “voice” of a brand.
Experience as a member of NYC Footy preferred.
Design Experience preferred.
Knowledge of popular soccer accounts preferred (to help understand our demographic)
Key Responsibilities:
Catalog multi-media assets for use in social media.
Store and catalog all of NYC Footy’s amazing media assets for quick and immediate use.
Segment multi-media into categories for easy access (e.g. all goalie photos together, all shot photos together, group by location, season, etc.)
Communicate with photographers to provide ideas and suggestions for shot list.
Create a Social Media Content Calendar.
Design themes and storylines to tell highlighting community members of NYC Footy
Develop a cadence for foundational social media posts
Create semi-frequent “campaigns” to drive engagement
Ensure that our media goes out on social media daily
Manage social media “field reporters”.
Field reporters will be selected from existing core players who are a key part of the NYC Footy community - meaning they have been playing consistently in the league for a while and/or have a firm grasp of the culture we thrive to build at NYC Footy.
Solicit content from the community.
Additionally, this role will solicit content from our entire community as a tool to share more video content, reels, and the like.
Compensation: This role begins as a contract and paid hourly. This position will become salary based after the contract period.